DISTRIBUTION MAKES Good BRANDS GREAT…
AND GREAT BRANDS LEGENDARY
The Problem
Most new beverage brands fail.
Even great ones.
It’s never been easier to create a new beverage brand. Founders can build great brands, with great taste and great consumer positioning. But distribution can be unfamiliar territory, even to great founders.
BrightBev increases the odds of success for emerging beverage brands, unlocking the advantage that too many brands underestimate: route to market and distribution.
The BrightBev Difference
Pull not push
BrightBev starts with distributors to identify trends and find portfolio gaps.
We build route to market demand for emerging beverage brands.
Long-term not short-term
BrightBev coaches founder brands on a retainer, not a commission.
We put incentives in the right place to build a long-term relationship.
Curated not many
BrightBev works with only a handful of carefully-selected partners at a time.
We devote time, attention, resources and investment.
The Resume
Diverse Beverage Experience
All in One Place
BrightBev combines experience in distribution, beverage business leadership and brand strategy to help emerging brands succeed.
With a background in distributor relations, portfolio strategy, P&L ownership, M&A and corporate and beverage law, BrightBev provides the insights, connections, and hands-on guidance that beverage founders need to scale with confidence.